The Altura commercial team was back at it again for another round of shooting. We continued the Face of Altura campaign with a different slogan. This time we met with Daniel and his family at the world famous Mt. Baldy Trout Ponds for a bit of fishing. Daniel and his son fish to get away from it all, it is their thing, but mom and brother were allowed to come this time to support them. I shot support images to complement the campaign for print media. Look for images in local branches and on billboards around the Inland Empire all year long.